A 30 day challenge to fight factory farming

Most chickens raised for meat in the US are suffering on inhumane, unsanitary factory farms. Pledge not to purchase chicken from the worst factory farming conditions for 30 days. If you buy chicken, only purchase products bearing higher-welfare certifications. Together we can make a more humane world.

Sign The Pledge

Thank You

The more people we have, the better chance we have of making an impact.

Challenge Your Friends:

Help us reach 50K challenge takers!

Challenge your friends! #ChangeYourChicken

Why It Matters

Most of the chickens ending on people’s plates lived in inhumane, unhealthy factory-like facilities. Watch our video to learn how it got this bad and what you can do to stop this cruelty. Pledge to change your chicken today, and don’t forget to share the video with your friends!

What To Look For

These three certifications represent a range of better environments for birds than conventional farms and require annual farm audits:

Continuous access to pasture or range. No feedlots. Cage confinement, hormones and subtherapeutic antibiotics prohibited. Standards extend to breeding animals, transport and slaughter.

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Continuous outdoor access for ruminants. Cage confinement, hormones and subtherapeutic antibiotics prohibited. Minimum space allowance and bedding required for indoor environments.

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Global Animal Partnership 5 Step Program (Steps 2 and above):

Step 2: indoor space and enrichment requirements. Step 3: outdoor access. Step 4: access to pasture. Step 5: full pasture environment. Step 5+: slaughter on farm.

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Don't Be Fooled

These claims don’t always mean a bird had a better life:


Auditors visit farms, but indoor conditions vary widely and can be crowded and without enrichment, fresh air or sunlight. Birds have “outdoor” access, though amount, duration and quality of space is undefined and can vary widely.

Humanely Raised

An unregulated term without standards.


As defined by USDA, this term only refers to how meat is processed after slaughter, not how an animal was raised.

Cage Free

A meaningless, misleading claim for meat chickens because, unlike egg-laying hens, they are never raised in cages.

Free Range

Birds have access to outdoors, though amount, duration and quality of space is undefined and can vary widely.

Hormone Free

Another misleading claim. It’s already illegal to feed hormones to chickens.

Antibiotic Free

Antibiotics are fed to animals on factory farms as a band aid fix for unhealthy living conditions. However, removing drugs does not alone make for a more humane system. Look instead for certifications that prohibit the misuse of antibiotics and require healthier environments.

Vegetarian Fed

This claim is not regulated by the USDA, but implies that birds’ feed does not contain animal byproducts. This does not inherently impact welfare

Challenge Toolkit

Resources to help you change your chicken. Pledge takers will also receive exclusive tips and help along the way by email:

Share the challenge with friends!

Help us hit our goal of 50,000 people taking the chicken challenge by downloading and sharing this badge on your social channels with the hashtag #ChangeYourChicken. Download Now

Chicken Label Guide

A downloadable, printable guide of the labels to look for and the labels to avoid. Download Now

Certified Humane ® Product Search

Use the map to locate stores and restaurants carrying products bearing this certification. Learn More

Animal Welfare Approved ® Product Search

Use the map to locate retail locations, farmers markets or farms that sell products bearing this certification. Learn More

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Buying Poultry Product Locator

An online resource designed to help you find higher-welfare-certified chicken, turkey and egg products near you. Learn More

Request Better Chicken!

Download, print and drop off this supermarket request card with your local store managers, asking them to carry products from more humane farms. Download Now


Consumer Reports: A Deep Dive Into Chicken Labels

Consumer Reports looks at 23 different labels found on chicken packages and provides detailed information on what they require in terms of animal welfare, public health and sustainability.

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PBS: The Trouble with Chicken

A deep investigation by PBS into the causes of antibiotic resistance and foodborne illnesses in chickens and why the government isn’t doing more to stop it.

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What Comes First, the Chicken or the Environment?

John Oliver exposes how inhumane and unfair the chicken industry’s practices are- to farmers as well as chickens.

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A Growing Problem: Selective Breeding in the Chicken Industry

This report from the ASPCA provides evidence that the chicken industry’s focus on genetic selection for fast growth and efficiency causes widespread suffering and may be putting consumers at risk.

Read Now »